It’s getting better each day here, at the festival. The seminars become more and more interactive and complex and i’m just starting to expect to be very depressed when i come back home, in the past.
I have the amazing feeling of being part of the history. Romania took her first Cannes Lions (silver for Starcom and bronze for GMP, congrats btw). The ice have been broken. And we were all here to see it. And to promise ourselves to do our best and, in the future, let’s hope not too far, to hold a lion in our hands.
Since the first day of seminars I noticed that the ideas concerning the trends in advertising weren’t so new to me. At the conferences and seminars I went in Romania, there were many discussions about user generated content and the digital era. The difference is that there these things are not yet being applied so much. People still have doubts concerning the effectiveness of these solutions. But trust me, after a few days spent at the seminars at Cannes you will have a totally change of perspective.All these days I heard on and on about this metamorphosis of the consumer. The Push purchase model has been replaced with the Pull purchased model. The individuals play, build their own virtual space, communicate and involve more than ever.
We have straight jackets and we just need to let them go. This is the best time for creativity in this industry. (Rapp Collins)
The future of entertainment is in the millions of niche markets. (Go Viral)
Unlock young people. Play. Be honest. Fit into context. Surprise. (Starcom Media Vest)
We need to start an educational process concerning web 2.0. The future of online advertising is the future(OMD 2007&Ad Europe)
However you say it, the idea is clear: advertising has to keep up to the consumer and to the continious evolution of his universe.
