Time for GoViral`s trend no 3 : From broadcasting to narrowcasting
Utilize the potential of new formats – New formats will be needed in order to meet the user`s needs and the needs of the analysts, media buyers, producers, marketers, webmasters, editors and media owners.
Make users the distributors - Wanting to help others is a basic human need. Help your users to help others.
Focus on relevant niche channels - Never underestimate the effect of niche media. Users do not come to you – you have to meet the users where they gather.
Create ‘micro experiences’ through contextual placements – Content itself, or the presentation of it, should always reflect the context it is seen in.
Ensure that your activities can be tracked – Monitor and track engagement – not just awareness. This is where the value is.
At the end of this three-episode keypoints storytelling I would like to congratulate the GoViral team, especially Kristofer who took the time to thank us several times, and who knows, maybe in the near future we will actually see them holding a seminar or something in Bucharest… 
Best regards,
LaurA
laura.gradinita@gmail.com
Well, thanks once again for mentioning us (and me
)
I certainly hope we get a chance to do something in Bucharest!