Then you are ready to create something original!
I have begun my post by quoting Rick Bono, because this statement opened my day and re-enforced my belief: the world belongs to the ones who dare!
And what a wonderful day for science it was! I especially enjoyed two seminars:”The networkone” and “Proximity”. The networkone offered me the chance to taste 4 delicious study cases about integrate marketing, from 4 different countries: Russia, Brazil, India and China. I really appreciated the chance to admire 4 campaigns which fit perfectly to the culture of the countries they reffered to. I am fascinated by the cultural differences and by the way they are reflected in economical relations and marketing process. The campaigns were a good example for underlining the importance of the local expertise when it comes to multinational companies. I remebered the “Shared values” campaign whose failure I have analysed and I was really glad to see that an important lesson was learned.
Proximity took me to a journey through consumers’ minds and I was fascinated by all the details the analysis captured. I felt the great flavour of a good research and I began to think about the ways those informations can be used for my future business plans 
).
Great, great day!
Lana, 15 for cannes, powered by tempo
