I found myself in a middle of a revolution here in Cannes. Murdered
TV ads, abandoned print campaigns. No, the creatives didn’t start
to battle for the big prize. There’s a consumer revolution. He no
loger listens to what the advertisers tell him, but he started to
make his own marketing decisions. Time is preciuous for him, and so
is the relevance of the content he watches. Nowadays the consumer
has an enormous power, he can ruin ad campaigns or just make them
famous just by posting in a blog or uploading a video on Youtube.
He is no longer a consumer, but he is a user, he selects the
relevant content and pass it on through blogs, Youtube, Flicker.
An Youcracy is being instaured down here, as Jimmy Maymann from
Goviral named it.
From now I will look the funny videos and stories received daily in
my e-mail in a new way, trying to deciphre what made it relevant to
be passed on to me. There is a free new consumer-user insight.
You should do the same, because in there might lie the next great
advertising idea.
Hi,
thanks for the mention again! =)
Best regards,
Kristofer Mencák – GoViral